Director of Engineering, GoCardless
5 Key Steps to Build a Culture of Experimentation in Your Company
In this talk Max will cover why companies who experiment learn faster and win. He will explain the key steps to creating a culture of experimentation - how to secure organisational buy-in, assemble the right team and set an operational rhythm.
He’ll also discuss how to build the tooling stack and capabilities to support impactful, safe and rapid experimentation. Finally he’ll share some thoughts on how to export a culture of experimentation to the wider organisation.
Max has over 15 years of experience in technology, growth, and entrepreneurship. He began his career in Ukraine, where he co-founded an app development studio before moving to the UK to take on a role in Solutions Engineering at Facebook.
Over the past 7 years, he has been dedicated to building and leading Marketing Tech and Growth teams. Recently, he has been leading the Product Growth squad at UK Fintech company GoCardless.
In addition to his professional pursuits, Max is a father of two. He is deeply passionate about science, technology, and sports, and he himself is an avid cyclist.