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Simon Wardley

Researcher and Creator of Wardley maps

Simon is a former CEO, former advisory board member of startups (all now acquired by US Giants), a fellow of Open Europe, inventor of Wardley Mapping, a regular conference speaker and a researcher for the Leading Edge Forum.
He uses mapping in his research for the LEF covering areas from Serverless to Nation State competition whilst also advising/teaching LEF clients on mapping, strategy, organisation and leadership.


Simon Wardley explains how he became interested in Mapping, the benefits his style of mapping provides along with examples of how they have helped organisations make and/or save millions.

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